500 words on how your RESEARCH has helped with pre-production and who your target audience is and why?

My research has helped me create my pre-production because I have gathered information from the questionnaire that I made to make my magazine like my audience want it. My target audience for my first magazine which is high end will be people in the social economical group of A and B, whereas for my second magazine which will be low class will be targeted more at people in the lower end of the social economical status of D and E. However both of the magazines will be targeted at females as over 50% of the people who answered my questionnaire were female and most people would most like to read about fashion and beauty.

Nearly 40% of the people who answered my questionnaire said that they usually read Vogue, so for my high end magazine I will set it out similarly to how Vogue do it. Vogue set out their magazines well as they do not clutter the front cover with many different advertisements and they keep everything very clear and simple which is what I plan to achieve. For my front cover I will keep it very classy and sophisticated, to do this I will have a clear, simple mast head in a white, grey, black or pale colour. I will also ask a friend to dress in nice going out clothes and take a full length photo of her because on most high end magazines there are always full length photos of well known celebrities. From my research of high end magazines there is never much on the front cover so I will only use 3 or 4 short cover lines in a neutral colour.

So that there is a clear difference between both of my magazines I will do the opposite for my low end magazine and have the front cover cluttered with advertisements from shops such as Primark and New Look. From my research I have found that most low end magazine covers have lots of different bright colours especially pink so my mast head will be bright pink. On most low end magazine I have found that the main image is a mid-shot of a celebrity so I will try and recreate this by capturing a mid-shot image of my friend. I will also have lots of cover lines scattered randomly around the cover to give it a less classy and cluttered look.

From my questionnaire results most people said that they would pay around 2 to 4 pounds for a magazine so based on this my low end magazine will be priced at £2 and my high end magazine at £4.85. I have noticed on a lot of low end magazines they have put in bold the price of the magazine near the mast head so everyone can see how cheap it is. However on most high end magazines the pricing has been put in a very small font out of the way at either the top or bottom of the page I think this is because it is more expensive so they are not as keen to show this to everyone. To make my own magazines look real I will try to imitate this.